You told us where Social Sync could work harder for you. We listened.
Launching 1 September 2026, v3.5 is the culmination of months of development across the Social Sync platform, bringing together major new features alongside significant improvements to performance, navigation and usability.
At the heart of the release is a simple goal: give you better connected data, more powerful journeys and more ways to turn supporter behaviour into action.
Here’s what’s new.
Raise more
01. Send. Receive. Respond. WhatsApp is here!
Bring WhatsApp directly into your supporter journeys and turn automated messages into real conversations.
Connect your WhatsApp Business profile, add personalised WhatsApp touchpoints alongside Email and SMS, and trigger messages from supporter behaviour such as registrations, fundraising milestones and activity.
When someone replies, the conversation moves seamlessly into the Social Sync unified Inbox, where your team can respond one-to-one with the full supporter, campaign and fundraising context at hand.
Automate the routine, step in personally when it matters and use one of the world’s most engaging messaging channels to build stronger supporter relationships and help people raise more.
Explore WhatsApp
02. Bring Enthuse into one connected supporter journey
Your Enthuse fundraisers no longer need to sit separately from the rest of your event data.
Import supporter, fundraiser and payment data directly from Enthuse and Social Sync will help match fundraisers to existing registrations and bring fundraising pages for the same event together.
So if someone fundraising for the London Marathon has both a JustGiving page and an Enthuse page, you can understand and steward them as one supporter taking part in one event, rather than treating each fundraising platform separately.
Use that connected data to deliver behavioural journeys across Email, SMS and WhatsApp, allocate and income-code fundraising correctly, and provide more consistent stewardship regardless of where someone chooses to fundraise.
More connected fundraising data means a clearer supporter picture and one unified journey across platforms.
Explore Enthuse
Save time
03. A faster, simpler way to manage your campaign portfolio
We’ve completely overhauled the campaign management experience.
Campaigns are now organised into clear categories for Fundraising, Third Party and Organic activity, making it much easier to understand and navigate larger campaign portfolios.
You can also:
Favourite the campaigns you use most
Create folders to organise related campaigns
Find priority campaigns faster
Navigate a cleaner, significantly faster campaign area
Less time searching and organising. More time focused on the campaigns that matter.
Explore Campaign Management
04. Putting human stewardship exactly where it adds the most value
Automated journeys are powerful, but some supporter moments deserve a human touch.
Social Sync already supported On-Page Messaging for Facebook fundraisers. In v3.5, we’ve significantly expanded and improved this capability with a completely redesigned Task Centre and new task types.
Journey Builder can now create manual actions for your team based on supporter behaviour, including:
Posting a personalised message on a Facebook fundraiser
Calling a high-value fundraiser when they reach a key milestone
Creating a personal follow-up or other To-do
These actions appear in one prioritised Task Centre queue, with the supporter and journey context your team needs to act quickly and personally.
At the same time, inbound conversations now live separately in the Supporter Inbox, creating a much clearer distinction between conversations that need a response and tasks that need to be completed.
What started with On-Page Messaging is now a broader way to build human stewardship directly into your automated journeys.
Journey Builder identifies the moment. Your team gets a clear action to take.
Closed beta: Outbound calling and flexible follow-up tasks are now entering closed beta. Contact us if you’d like to take part.
Explore Tasks
05. Connect Social Sync directly to your CRM
Manual reporting exports shouldn’t be part of your daily routine.
Our new Reporting API allows your CRM or other systems to securely request Social Sync reporting data directly.
Transaction, fundraiser and registration data can be pulled automatically on a recurring basis, removing the need to repeatedly export spreadsheets and upload them somewhere else.
You control access using secure API tokens, while developer-friendly Swagger documentation makes it straightforward for your technical team or integration partner to build the connection.
Keep your CRM up to date automatically and give your team hours back for higher-value work.
Explore the Reporting API
Understand and retain more supporters
06. A faster, more powerful Social Sync dashboard
Your Social Sync home dashboard has been completely rebuilt.
It is significantly faster and makes it possible to explore large date ranges — including years of historical or lifetime data — in moments.
Compare fundraising platforms to understand:
Which platforms are driving the most revenue
Average fundraising value
Fundraiser activation rates
Overall fundraising performance
You can also explore supporter activity at a higher level, helping you understand which activities people choose, how much they raise and which drive the strongest activation.
See what is driving performance across your fundraising programme without digging through individual campaigns or exports.
07. Understand who is new — and who keeps coming back
Acquisition only tells you part of the story.
The new Supporter Dashboard helps you understand both the supporters joining your organisation and the people choosing to come back.
Explore new leads, registrants, fundraisers and donors within any period, alongside the value they generate.
Then look deeper at repeat supporters to understand things such as:
How many fundraisers return to fundraise again
How many donors give again
The value generated by returning supporters
How repeat and new supporters compare
Differences in fundraiser activation
Move beyond counting new supporters and start understanding the long-term value of the relationships you build.
A more connected Social Sync
While each of these features delivers value on its own, v3.5 is really about how they work together.
Bring more fundraising data into Social Sync. Use it to understand each supporter more clearly. Trigger personalised journeys from their behaviour. Communicate across Email, SMS and WhatsApp. Give your team manual actions when human stewardship can make the difference. Feed the resulting data back into your CRM and use faster reporting to understand what is working.
Better connected data. Smarter journeys. More personal stewardship. Less manual work.
Resulting in stronger supporter relationships that help you raise more.
Ready to put v3.5 to work?
Every organisation will have different opportunities within the release.
Our team of ex-fundraisers can help you identify the features that can make the biggest difference to your objectives and supporter journeys.
v3.5 will be available from 1 September 2026.
Now it’s over to you.