On Page Messaging

On-Page Message Tasks let you build personalised Facebook fundraiser stewardship directly into your supporter journeys.

When an eligible supporter reaches the touchpoint, Social Sync creates a task in the Task Centre with a prepared message for your team to review, personalise and post on their Facebook fundraising page.

Use On-Page Messaging to thank and encourage fundraisers, share personalised calls to action, collect additional information and add a human touch alongside Email, SMS and WhatsApp.

On-Page Messaging can be used with both organic Facebook fundraisers and Facebook fundraisers created through Social Sync OneClick Forms.

Posting directly on the fundraiser gives your team another way to acknowledge and engage supporters through the platform they have chosen to fundraise on.

For example, you could welcome a new fundraiser, recognise their progress, encourage them to share their page, signpost campaign information or invite them to complete a short form for additional support.

Add an On-Page Message wherever you want the manual action to be created within your Pathway.

You can combine it with Triggers, Delays, Conditions and other communication touchpoints to create more personalised behavioural journeys.

When an eligible supporter reaches the node, Social Sync creates the task and adds it to the Task Centre.

Give the task a clear title so your team can quickly understand its purpose in the Task Centre.

Then create the message you want them to post on the supporter’s Facebook fundraising page. Messages can contain up to 2,000 characters, and you can use the preview to check the content before saving the touchpoint.

Think of this as the prepared starting point for your team. They can still review and adapt the message before it is posted.

Use Merge Fields to automatically include supporter, campaign and fundraising information in the prepared message.

This can include details such as the supporter’s name, motivation, event, fundraising progress and personalised links.

This allows one On-Page Message touchpoint to create a relevant starting message for every supporter who reaches it.

You can include personalised links that encourage the supporter to take their next action, such as sharing their fundraiser, visiting their connected fundraising page or accessing campaign information.

For organic Facebook fundraisers, you can also link to a Custom Form to collect information that may not have been available through Facebook.

For example, you could thank someone for creating a birthday fundraiser and invite them to tell you more about their fundraising so your team can provide more relevant support.

Information submitted through the form can then be added to their supporter record in Social Sync.

Choose tags to add to the supporter’s audience record when the task is marked as complete.

Tags can help you track which stewardship actions supporters have received, build future segments and compare the impact of different approaches.

For example, you could tag supporters who received an On-Page Message and later compare their fundraising performance with supporters who did not.

Use Due By to set how long your team has to complete the task after it is created.

For example, you might want a welcome or thank-you message to be posted within two working days.

Social Sync calculates the due date when the task is created, helping your team prioritise the most time-sensitive actions in the Task Centre.

Once the Pathway is live, Social Sync creates an On-Page Message Task whenever an eligible supporter reaches the touchpoint.

Your team can then open the task in the Task Centre, review the supporter and fundraiser context, personalise the prepared message where needed, post it on Facebook and mark the task as complete.

Any configured journey tags are then added automatically to the supporter’s audience record.

See our Managing On-Page Message Tasks guide for completing these tasks in the Task Centre.

On-Page Messaging lets you combine the scale of Journey Builder with a personal action from your team.

Use it alongside Email, SMS, WhatsApp and other touchpoints to reach supporters through the right channel while keeping every interaction connected to the wider journey.