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Team fundraising on Social Sync

How team fundraising works in Social Sync — creating and joining teams, captain vs. member permissions, and managing team membership.

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What is Team Fundraising?

Team fundraising lets multiple supporters fundraise together under a shared page, with one collective total. It gives groups a single place to rally around — useful for workplace teams, families, running clubs, or any group raising money together.

Supporters on a team can:

  • Create or join fundraising teams

  • Raise money individually while contributing to a shared team total

  • Compete and stay motivated through leaderboards and shared progress tracking

  • Invite others to join, growing the team organically


How Team Fundraising Works in Social Sync

Supporters can create or join a team in multiple ways:
A) during normal registration,
B) after registration from their Social Sync page, or
C) They can be invited by an existing team member.
D) Manually via the Social Sync dashboard

A) During Registration

When a supporter registers for your campaign:

  1. They complete their personal details as usual

  2. They are then asked whether they want to:

    • Join an existing team, or

    • Create their own team

If creating a team:

They will be Team Captain. They will need to:

  • Enter a team name

  • Set a team fundraising target

  • Choose whether their team is:

    • Public (visible and joinable by others)

    • Private (not publicly discoverable)

If joining a team:

They will be a Team Member. They can:

  • Select from the list of available public teams

  • Join instantly as a team member

B) After registration through their Social Sync page.

The supporter needs to be logged into their Social Sync page and they will then see the ‘Join or Create Group’ card.

They will then be asked if they would like to create or join a team, which works in much the same way as outlined above:

If creating a team:

They will be Team Captain. They will need to:

  • Enter a team name

  • Set a team fundraising target

  • Set an end date

  • Choose whether their team is:

    • Not invite only (visible and joinable by others)

    • Invite only (not publicly discoverable)

If joining a team:

They will be a Team Member. They can:

  • Select from the list of available public teams

  • Join instantly as a team member

C) Inviting Others

Team Captains, Co-Captains, and Members can all invite new supporters to the team via a special invite link they can get when logged into their fundraiser.

Invite links carry the team ID, so anyone who clicks is taken straight to the registration flow for that specific team (and prompted to log in or register first if they aren't already).

Please Note: Team invites use the Primary Registration Flow set against your campaign (marked with a yellow star ⭐️ in the dashboard). For the team member invite to work properly the teams section must be enabled on the this flow.


D) Manually Adding Supporters to Teams

Social Sync admins can also manually add/update team membership:

Via a Supporter's registration record:

  1. Go to the Campaign Dashboard

  2. Click Supporters

  3. Select Registrations

  4. Find and open the registrant’s record

  5. In the overview tab, find the Teams section, click + Add Team

  6. Select the team you’d like to assign them to

They will now be added as a team member.

Via the team's record:

Each team also has its own record which shows all the current settings for that team like the team fundraiser page page url, member list, current captain, publicity settings, etc...

  1. Go to the Campaign Dashboard

  2. Click Supporters

  3. Select Teams

  4. Find and open the team's record

  5. Edit the team settings or add and manage members ​


Understanding Team Member Types on Social Sync

When using Team Fundraising on Social Sync, there are two distinct member roles within a team:

  • Team Captains (and Co-captains)

  • Team Members

Each role comes with different permissions and responsibilities. Understanding these differences will help you confidently support your fundraisers and troubleshoot queries quickly.

Team Captains

A Team Captain is automatically created when a supporter chooses to create a new team during registration.

Once registered, the Team Captain is taken directly to their fundraising page, where they can access their team page. Here they have enhanced control and management permissions.

What Team Captains Can Do

Team Captains can:

  • Invite new members to join their team

  • Edit the team story (page bio)

  • Edit the team page title

  • Update the team fundraising target

  • Upload a custom banner image for the team

  • Remove members who no longer wish to participate

  • A Captain can also promote a Team Member to Co-Captain, giving them the same management permissions as the Captain.

  • Step down as Captain (the Co-Captain takes over automatically, or the Captain is prompted to pick a new Captain if there isn't one)

They also have control over important team settings. Captains (and Co-captains) can:

  • Make the team invite-only

  • Hide the team from leaderboards

  • Close the team to prevent new members from joining

This level of control gives ownership over their team's fundraising experience and allows them to actively lead and manage their group.

Team Members

A Team Member is someone who joins an existing team during registration, from their fundraising page, via an invite (or is manually added later).

What Team Members Can Do

Team Members can:

  • Invite new supporters to join the team

However, they cannot:

  • Edit the team page

  • Change the fundraising target

  • Update the team story or banner image

  • Remove members

  • Assign co-captains

  • Adjust team privacy or visibility settings

This ensures that overall control remains with the Team Captain (and any assigned Co-Captains), keeping team management organised and consistent.


Enabling and Configuring Team Fundraising

Team fundraising is configured at the campaign level. Once enabled, supporters will see the option to create or join a team during registration (and from their Social Sync page after registration).

To configure team fundraising, go to your campaign's settings area and open the Teams section.

Toggle this on to activate team fundraising for the campaign. When enabled, supporters can create a team when they register or join one later in their journey. It's a great way to boost connection, motivation, and shared goals.

Everything below this toggle sets the defaults for new teams on this campaign. Team Captains can personalise most of these on their own team page after the team is created.

Maximum Team Size

Set a cap on how many members can join a single team, or leave as Unlimited. Useful if your event has per-team limits (for example, a relay with a fixed number of runners).

Team Defaults

The following fields set the defaults that new team pages inherit. Captains can edit any of these on their own team after creation, but a well-considered default means every team page looks polished and on-brand from day one - and many Captains will keep or only lightly edit what you set here.

  • Team Title - default team page title (limit: 70 characters)

  • Team Target - default fundraising target, in your campaign's currency

  • Team Fundraiser Duration - default end date for team pages

  • Banner Image - default banner shown at the top of team pages

  • Team Description - default team story (limit: 50,000 characters)

Accent Colour

Sets the accent colour used across team pages on this campaign - for progress bars, buttons, and other brand elements. Unlike the defaults above, this applies at campaign level and keeps all teams visually consistent with your campaign branding.

Team Privacy

Private Membership - when enabled, all teams on this campaign are invite-only. Only existing members can invite others to join, which is useful for closed groups like workplace teams or invite-only challenges.

If you leave this off, teams are public by default, but individual Team Captains can still choose to make their own team private through their team settings. So this toggle is really about whether public teams are an option on the campaign at all, or whether every team must be invite-only.



Using Teams Data in Supporter Journeys

Once team fundraising is enabled on a campaign, team data flows into the Journey Builder so you can segment supporters and personalise communications based on their team involvement. This means your stewardship isn't one-size-fits-all. A Captain leading a group needs different support from a lone fundraiser who hasn't joined a team yet.

There are two main ways you can use team data in journeys: as conditions to split or target pathways, and as dynamic placeholders to personalise the content of emails.

Team Role as a Pathway Condition

You can split pathways in the Journey Builder based on a supporter's team role.

Add a Team Role Condition and select any combination of the following:

  • Captain - supporters leading a team

  • Co-Captain - supporters with management permissions on a team

  • Team Member - supporters who have joined a team but don't manage it

  • No Team - registered supporters not assigned a team role

This unlocks a range of targeted stewardship journeys. For example:

  • Email all Team Captains with tips on how to recruit and motivate members

  • Nudge supporters with No Team to join an existing team or create their own

  • Send a Co-Captain-specific onboarding sequence

  • Celebrate Team Members who are contributing to a strong collective total


Dynamic Team Placeholders

When writing content in a journey, you can insert dynamic placeholders from the Fundraising Team merge field group.

These pull live team data into the email/SMS/WhatsApp message at send time, so each recipient gets up to date content, personalised to the specific team they're part of.

Available team placeholders include:

  • Page Title - the team's page title

  • Page Target - the team's fundraising target

  • Page End Date - the team's fundraising end date

  • Page URL - direct link to the team page

  • Login & Team Settings URL - link that logs the supporter in and takes them to their team settings (useful in Captain-targeted comms)

  • Total Donations - number of donations made to the team

  • Total Raised - the team's combined fundraising total across all members

Combining team placeholders with individual supporter placeholders lets you show both sides of the story in one email, for example: "You've raised £150 personally, and your team has raised £2,340 together." That kind of comparison is far more motivating than either figure on its own, and it reinforces the collective effort that teams are designed to enable.


Exporting Team Data

If you need to work with team data outside Social Sync, for reporting, CRM uploads, or contacting team captains in bulk, you can export it from the Teams page which is found on the Supporter's tab of the Campaign Dashboard.

The Teams export gives you one row per team fundraising page, including:

  • Team metadata (type, status, URL, title, target)

  • Aggregated fundraising totals across all team members

  • Activity tracking

  • The Team Captain's contact details and address

Use it for tracking team performance, identifying top and underperforming teams, contacting captains directly, and reporting on team-level fundraising and activity.

Individual team member details aren't included in the Teams export.

If you need to see who's in each team and how each member is performing, use the Registrations export - it includes Team ID, Team Role, and Team URL columns, so you can filter by team to see individual members, their roles, and their fundraising contributions.

For more detail on the full set of data exports available, see the Data Exports Overview and the Teams export technical specification.


General Questions

Can someone donate to the team itself?

No, when they click ‘Donate’ on the team fundraiser page they will be taken to the list of team members and they will be able to donate to an individual team member.

Can someone move teams?

Yes, they can leave a team and re-join another or their team can be updated manually in their registration record or via the team's record.

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