👩💻 At a Glance
Connect your organisation’s email domain to Social Sync so your journeys can send branded emails from your own domain.
Using your own authenticated domain helps protect your sender reputation, improve deliverability and give supporters a more trusted, consistent experience.
Social Sync will provide the DNS records you need. In most cases, you simply need to add these to your organisation’s DNS settings and wait for the domain to be verified.
You may need help from your IT team, website manager or whoever manages your organisation’s domain.
Connecting Your Email Domain
Go to Account Settings > Integrations > Email Domains and select Manage Integration, then Connect New Domain.
Enter the:
From name – The name supporters will see as the sender.
From email address – The email address your Social Sync emails will be sent from.
These can be updated later if needed.
Social Sync will then generate the DNS records required to authenticate your sending domain.
Adding Your DNS Records
DNS controls how services such as websites and email connect to your organisation’s domain.
Social Sync will provide the CNAME records required for your setup. Copy these into the DNS management area for your organisation’s domain.
Every DNS provider looks slightly different, but you will normally need to:
Open your domain’s DNS settings.
Add a new DNS record.
Choose CNAME as the record type.
Copy the name and value provided by Social Sync.
Repeat for each CNAME record shown.
If you do not have access to your organisation’s DNS settings, send the records to your IT team, website manager or domain administrator to add for you.
These records allow Social Sync to authenticate email sent using your organisation’s domain.
Waiting for Verification
Once the DNS records have been added, Social Sync will check that the domain has been configured correctly.
Your integration will show as Pending while verification is taking place and Complete once the domain has been successfully authenticated.
DNS changes can sometimes take up to 48 hours to fully update, although they will often complete sooner.
DMARC and Email Authentication
DMARC is an email authentication standard that helps protect your domain from impersonation and helps receiving email providers determine whether messages are legitimate.
Major email providers have additional authentication requirements for organisations sending larger volumes of email. For example, Google requires bulk senders to personal Gmail accounts to use SPF, DKIM and DMARC.
We recommend ensuring your sending domain has the appropriate authentication in place, particularly if you send high volumes of email.
If you are unsure whether your domain is correctly configured, contact Social Sync Support and we can help you review your current setup.
Managing Your Email Domain
Once connected, you can manage your sending domain through the Email Domains integration area in Social Sync.
You can review the connection status and update details such as the From name or sending address where supported.
Once your domain is authenticated, you’re ready to send branded, personalised emails through Social Sync using your organisation’s own domain.