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Facebook Leads Integration

How to automatically import your Facebook lead form submissions as audience members, and fire rule and pathway triggers.

👩‍💻 At a Glance

Integrating your organisation's Facebook Lead Forms allows Social Sync to automatically create audience members once a Meta lead form has been submitted. This means you don't have to manually upload Facebook leads to Social Sync or rely on third-party integrations.


Before you get started


Before you connect your organisation's Facebook page:

  • You'll need to have admin privileges on the Facebook page you want to connect. If you don't, you'll need to contact a colleague at your organisation to either add you as a page admin or to complete this integration on your behalf.
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  • Your organisation's Facebook page must have Meta's fundraising tools enabled. If Meta's fundraising tools are not already enabled, you will need to sign up via Facebook. For support, take a loot at Meta's fundraising tools application guidance and check if your nonprofit is eligible. It may take a couple of weeks for Meta to process your application.
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Setting up your organisation's Facebook Leads Form integration


To set up the Facebook Lead Form integration for your organisation's Facebook page:

  1. Get started – Click "Get Started" in the Facebook Leads Form section.
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  2. Connect Facebook Pages – In the pop-out window click the "Connect Facebook Pages" button. You'll need to be using your personal Facebook profile rather than your organisation's Facebook page.
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  3. Select the Facebook Pages to connect – Once you connect your profile, a list of the Facebook pages you're an admin for will appear. Select the page you want to connect to Social Sync.
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    If the pages don't appear you may have to re-authenticate with facebook and grant Social Sync permission to manage the page. Alternatively, update the pages the Social Sync app can manage in the business integrations section of facebook settings.
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  4. Confirm permissions – Social Sync requires all permissions to be enabled for the app to work properly.
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  5. Link page – Click the "Link page" button to finalise the process.
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Managing your organisation's Facebook Lead Forms integration


Once set up, you can continue to manage your Facebook Lead Forms integration on the Integrations page. Click "Manage integration" to:

  • View the current status of your Facebook integration

  • Connect additional pages (Pro only)

  • Reconnect your organisation's Facebook page – To reconnect, click the three vertical dots and then "Reconnect".

  • Disconnect your organisation's Facebook page – Disconnecting will instantly remove Social Sync's ability to create audience members for your organisation. To disconnect, click the three vertical dots and then "Disconnect".

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